A fetishist gets turned on when confronted with the products in question. (fetish)
There is therefore a lot of pornography specifically aimed at the different types of fetish. It is not uncommon for fetishists to discover later in life that they are not alone, and often a link is made with experiences gained in childhood. An example of this is that if a boy has had a dominant mother who often wore high-heeled boots, the boy in question may later develop a fetish. The Internet has contributed greatly to the self-awareness of fetishists through anonymous forums and discussion groups, especially in the case of the rarer fetishes.