The Allure woman is a cool, rule-breaking chic who finds happiness in her own ever-changing perspective. Each piece has a Rock chique vibe, blending attitude with wild-hearted sexuality. The irresistible result is a mix of edge and softness.

For 30 years Allure has been a trendsetter in the lingerie and intimate apparel industry, creating lingerie for the woman who is unapologetically sexy in all that she thinks, feels, and ultimately does. Each Allure piece has its signature mark of having some form of a Rock chique vibe that is omnipresent, fusing sexy as an attitude with wild hearted sexuality. This melody of edge mixed with softness is what makes each piece irresistible. The Allure woman is eternally a cool chic that has an identity that breaks all the rules, because she chooses to interpret the world through her own lens that is forever changing with her mood. She doesn’t need approval because she simply lives to make herself happy.